Since Google integrated the Query Deserved Freshness (QDF) feature into its search algorithm there has been a greater need to keep websites fresh and up to date.
The best way for a business to do this is to run a company new blog. The blog should highlight what the company is doing and also run stories related to the rest of the industry.
While frequent website updates are important it is equally important to creating relevant and interesting content. Some businesses post a new blog item daily while others post only when something interesting comes up in the news.
Whichever approach you wish to take, I can help. I have written news blogs for a variety of websites covering medical news, personal finance, local business news, general health and a host of other topics.